LONGREACH RECRUITMENT
Identity Design
Identity Design
New company Longreach Recruitment approached me to develop their logo and identity. Based in Perth, Western Australia the Director had an affinity with Longreach Bay on Rottnest Island and as such named his business after it.
The design drew on the beautiful blue hues found in the ocean and sky. The graphic elements are inspired by the pitched roofs of the holiday homes and the sails of the boats that inhabit the bay. The triangle also has strength in its form, in this instance the relationship between the recruiter, employer and the job seeker.
The design drew on the beautiful blue hues found in the ocean and sky. The graphic elements are inspired by the pitched roofs of the holiday homes and the sails of the boats that inhabit the bay. The triangle also has strength in its form, in this instance the relationship between the recruiter, employer and the job seeker.